It sometimes take a visionary student to teach the pros what brilliance is.
This student film is what an Adidas commercial should be.
But I bet the people at the top of the company and its agency are too busy taking commissions and kickbacks from directors and production houses to actually realise this.
This little piece, speaks to the soul of an athlete. Touches the heart of all humans.
And is not run on celeb bullshit.
This, is brilliance.
And this is exactly what especially sports and fitness advertising is missing today.
#trueadvertising #fitness #sport #heart #sculpted