Friday, July 29, 2011

10 more must watch music videos - 1980-99

the man behind some of the awesomest  innovations in music videos and film: michel gondry
The first article on music videos that you've gotta watch was a great hit:
So as promised, here's the second installment - the ten music videos i believe defined the visual medium from 1980 to 1999:

A ha: Take on Me (1984)

By the time director Steve Barron took on Norwegian band a-Ha's hit, "Take On Me," he'd already been responsible for helming the iconic "Billie Jean" by Michael Jackson and "Money for Nothing" by Dire Straits. But this arguably represents his peak (especially when you bear in mind he would direct the feature-length Teenage Mutant Ninja Turtles). Notable for using the pencil-sketch animation / live-action combo called rotoscoping (whereby real footage is traced-over), "Take On Me" wasn't just groundbreaking but genuinely nerve-wracking. The young woman in the café reading a comic book (who was actually lead singer Morten Harket's girlfriend at the time) literally gets dragged into a dangerous motorcycle race and becomes part of the story. 

Dont Come Around Here No More (1985)

an art direction legend!

Run DMC - Walk This Way (1985)

the mother of all FUSION OF GENRE videos ever made!!!It's difficult to think of a more obvious metaphor for the divide between rock and hip-hop then the one in this video: it's literally a brick wall (one, by the way, that doesn't appear to be very stable). In 1986, Run-DMC were an Adidas-rocking rap group on their way up; Aerosmith a quickly fading rock band that had achieved its peak in the mid to late 70s (and they looked it — honestly, they still do). Originally recorded for 1975's Toys in the Attic, the song "Walk This Way" had a fantastic, jagged guitar lick. A little more than a decade later, Run-DMC blindly sampled it, discovered where it came from, and got in touch with Aerosmith. A genre-smashing video was born. The concept is straightforward: the two bands practice in adjacent studios. Their music is different, but their servitude to the power of the beat is the same. Aerosmith's Steven Tyler busts through that wall and a new partnership is formed.

Peter gabriel - SledgeHammer (1986)

Those horns kick in and we're transported into breathtaking music video territory. Stop-motion animation was the name of this new game, with Peter Gabriel allowing himself to lie under a sheet of glass for 16 hours while filming "Sledgehammer" one frame at a time. Director Stephen R. Johnson is clearly having the time of his life, matching up the lyrics to the images — Gabriel sings about "a bumper car bumping" and that's what happens to our hapless star. It's one of MTV's most important ever videos: not only did it win nine Video Music Awards in 1987 (a feat still unsurpassed) but it's the most played clip in the history of the channel. As for the people who provided the claymation, pixilation, and stop-motion animation, they were called Aardman Animations. What became of them? They would go on to make a certain Oscar-winning series of shorts about Wallace and Gromit.
Maddonna - Express Yourself (1989)

this multi-million dollar video for "Express Yourself" generated the most praise. Shamelessly ripping off the 1920's Fritz Lang classic, Metropolis (the epigraph of the clip, "Without the heart, there can be no understanding between the hand and the mind," paraphrases a recurring mantra of the movie), a young director by the name of David Fincher expressed himself by harnessing all of Madge's signature leif motifs (the blonde hair! Her outfits! Naked men! A running metaphor to do with a cat!). The video is as powerful to watch as the star herself.

Nine Inch Nails - Closer (1994)

For Nine Inch Nails' menacing ode to finding God through S&M-tinged devotion, director Mark Romanek stages tableaux vivants from a horror movie, or perhaps a documentary about a forgotten wing of the Mütter Museum: its film stock aged and distressed, its palette thick with dust and spores. A disembodied heart pulsates on a chair, a pig's head whirls on a spike, Trent Reznor hangs from a chain in black leather. Skulls and roaches everywhere. Even the "Scene Missing" inserts (largely intended to conceal a comely minotaur's breasts, which are by far the least disturbing things about the video) add to the insinuation of latent terror and unthinkable perversion. David Fincher borrowed a remix of the song and the video's chamber-of-horrors air the following year for the opening credits of his film Seven, whose God-lovin' serial killer would have been right at home at the House of "Closer."

The Beastie Boys - Sabotage (1994)

The mischievous humor and anarchic energy of Spike Jonze's videos were essential ingredients of 1990s MTV (and later of MTV's Jackass), and he pulled off one of his most thrilling stunts for the punk-funk lark "Sabotage," a '70s goof that cast the Beastie Boys as roof-jumping, suspect-beating, mean-street-sprinting, mustache-rocking hero cops. It will not spoil the video's fun to note its impressive technical precision — the edits are perfectly syncopated to the song's ragged beats, and the donut-eating breakdown is sublime in its pacing. But regardless of execution, the concept is foolproof: the Beastie Boys stage the credit sequence for a Starsky & Hutch-like police show that never was — likely because it was too unbearably awesome to exist.

Jamiroquai - Virtual insanity (1997)

This writer once made a documentary series about music video directors, during which Jonathan Glazer said that if he had a pound for every time he'd been asked how he did "Virtual Insanity," he'd be able to retire. The short answer is that the walls move, not the floor. Yet with all the visual trickery in the world, the video simply wouldn't work without lead singer Jay Kay's effortless dancing (which he cleverly tried to recreate at that year's MTV Music Video Awards). And it's that combination of human creativity (on the part of both Kay and Glazer) and technical flourishes that still make "Virtual Insanity" so compelling to watch.

Pulp - this Is Hardcore (1998)

Pulp's six-and-a-half-minute pop dirge is a lament for blowing out your serotonin pathways with too much sex, drugs and idolatry. A literal-minded video might have riffed amusingly on Boogie Nights or revisited the softcore anhedonia of Fiona Apple's "Criminal" promo. But director Doug Nichol goes a more expressionist route with a glittering daisy chain of set pieces: a noir interlude in a private investigator's office, luscious simulacra of midcentury Hollywood melodramas, a fistfight amid Danish-modern furniture at a swank cocktail party, plus a trip to a Busby Berkeley afterlife. What makes the images cohere is their impeccable fakeness: this is life and art experienced from an icy distance at conspicuous expense, conjuring the song's ambience of hollow, corrupted glamour.

Blur -  Coffee and TV (1999)

How should we read "Coffee & TV"? As an indictment of the then-problems of Blur at the time, whose guitarist Graham Coxen, it has been said, couldn't take working with lead singer Damon Albarn? Or is it just a cool clip of an animated white milk carton who falls in love with an animated strawberry milk carton? Perhaps it's a bit of both. The Hammer & Tongs (the pseudonym of director Garth Jennings and producer Nick Goldsmith) video follows said carton on the search for Coxon (his 'Missing' image is on the side). Happily for Milky (yes, he even had a name), he finds Coxon playing the track with his bandmates. Coxon leaves the band to return home and only Albarn notices (this is why we like theory no. 1). As for this video, make sure you watch right to the very end, otherwise you'll miss the happiest ending on this entire list. The blending of a genuinely engaging plot (the whole milk, if you will) with the crafty and cute animation (the semi-skimmed) makes "Coffee & TV" an undoubted triumph.

the Chemical brothers - let forever be (1999)

There are quite possibly more ideas contained within Michel Gondry's "Let Forever Be" video for the Chemical Brothers than you see in many movies (including some of Gondry's own). A lofty claim? Come back here in 3 minutes and 42 seconds. Did you watch it? Pretty impressive, right? It puts you at the heart of a young lady's recurring nightmare (or is it really happening?) which starts as her alarm clock makes her late for work at a department store. The clip then alternates between an homage, via dancing women, to Busby Berkeley, features a homeless drummer and is either shot on beautiful film or a grainy hand-hand camera (the Spike Jonze directed "Praise You" for Fatboy Slim from the same year employed the inexpensive cameras too. Must have been a 1999 thing). By the time the video has ended, you'll be hiding behind your sofa out of fear that the same thing might happen to you.

all views expressed belong to an opinionated dickhead called Pushkaraj Shirke. If you have differing views, feel free to share them or visit

Allan Gray: Time Flies

New Allan Gray advert entitled "Time Flies" from King James in South Africa.a beautiful piece by director keith rose that captures how time flies. and how we learn to value it.

all views expressed belong to an opinionated dickhead called Pushkaraj Shirke. If you have differing views, feel free to share them or visit

Thursday, July 28, 2011

Coca Cola - Reasons to believe

i don't believe any claim that coca cola makes. i still believe that it is a blood sucking corporation.

BUT this ad is beautiful in its act of selling 'hope'. the drug the world needs most.
An optimism laced piece of brilliance, this simply made film with a chorus sung song is a masterpiece. The simple text overlays communicating the simplified statistics of optimism is a pure example of how beautiful and powerful a simplicity can be - in thought, in execution and in the way we think about things.

all views expressed belong to an opinionated dickhead called Pushkaraj Shirke. If you have differing views, feel free to share them or visit

Tuesday, July 26, 2011

Weekend Photoshoot: Poster Project

This weekend i decided to create a poster that captures me with the one thing i have undying love for. and what all it means to me. And this is what i created while teaching a friend to shoot pictures. This was her first lesson on composition.

give me a holler. if you are interesting enough, i'll try designing a poster of you that captures the best of what you are. 

- Pushkaraj Shirke

Monday, July 25, 2011

Pot V/S Crystal Meth

now only if all documentaries were so much fun - people would atleast be educated better!
it brings out the futility of both drugs (marijuana and crystal meth) out by such a fun conversational debate!

all views expressed belong to an opinionated dickhead called Pushkaraj Shirke. If you have differing views, feel free to share them or visit

Friday, July 22, 2011

The Addiction

Time ticks. 

the senses feel solid.
Limits are limits
and gravity exists. 

This moment here, the mind is level. 
Level, but wanting. 

“Addiction is a psycho-physiological reaction …”

And then, it begins.

The first bursts are nominal.

Slowly, the levels of intensity rise...
higher and higher and higher.

“the body reacts with an instinctive response…”
the heart struggles....
beating faster and faster and faster...

breathing becomes an effort..

the skin bursts into sweat...

the body is trying to keep up….

the pain pushes the muscles into overdrive…

“exertion burns up the stored glycogen.“

faced with the fear of failure...
it takes more than just the body to fight back...

Blood is no longer blood…
It is a burning cocktail of chemical reactions…

"when the strain takes a person over a threshold, it activates endorphin production"

The rush builds into a crescendo of pain and pleasure.

Till the Hurt. The Pain. The Strain. The Pressure. The Fatigue...





Time still ticks on. But slowly.

the senses feel fluid.

Limits, don’t exist.

And for a moment there, neither does gravity.

“The euphoria isn't permanent. But powerful enough to be wanted again.“

Yes. I, am.

I am an addict.

- Pushkaraj Shirke

Monday, July 18, 2011


NOTE: this is the original tamil version. not the soppy remakes that might follow. i do not vouch for the bollywood remake.

monkeyrating: 7/10 

Kollywood Action Drama Crime

waddabout: A small town honest cop with absolute machismo gets into a mega-faceoff with a big time city gangster.

isay: Watch it! Ultimate indian grindhouse cinema this is!  it is an all out entertainer! action, comedy and true south indian style drama - all packed into one! The exagerrations will leave you rolling on the floor with laughter!!!! (honestly, i dont know if the action scenes were meant to be comic, but they fucking are!!!! my stomach is still hurting!)

monkeyrespect to: SURIYA - the guy is an incredible actor and has managed to deliver a striking performance even in a grindhouse commercial, masala flick! the director has done a brilliant job keeping the tempo high at all points - a brilliant work of screenplay in terms of interspersing high octane moments with light hearted comedy - where i must mention the brilliantly comic performances that leave you rolling with laughter!!!!
but the script miserably loses pace in the second half: which btw is a usual feature in indian cinema. 

trivia note:
 the movie is being remade (as usual) in bollywood. with the same title. But set in goa instead of chennai.

Watch the trailer: 

AND THE FUN AINT COMPLETE WITHOUT WATCHING THIS SPOOF ON INDIA's prime minister - made by morphing the trailer of the bollywood remake of this film: HILLLARIOUSS!!! :

all views expressed belong to an opinionated dickhead called Pushkaraj Shirke. If you have differing views, feel free to share them or visit

Wednesday, July 13, 2011

A Real Good Idea

Illustration in progress: A Real Good Idea.
A real good idea is one that can ignore a million doubts.

- Pushkaraj Shirke

Monday, July 11, 2011

The Death of Long Copy in Advertising

This, is a purposely unpublished ad. So, HOW did YOU find it?
Either it was recommended/shared by a friend. Or you were probably actually intrigued by Long Copy, Advertising or Death. Well, either way, this is about the first two. So if death’s your interest, you’d want to tune out..right.. about.. now.
The others, might stay. MIGHT, I repeat. Because our attention span today is just a measly 6 seconds. Just a second more than a goldfish. (Metaphorically, flapping around aimlessly in the web bowl.)

This’ll take a while to understand. So, if reading this keeping you from watching some ‘funny lol cat’ youtube video or from reducing a relationship to a LOL on a wall, please go ahead. This has no such thing. Go.

Please don’t blame those who left. Genuine intelligence or interest is a rare asset these days.
Look around. Search Engine driven words, Gifs and funny LOL videos, memes, interactive ads. Oh so much fun! Who the hell wants long copy? Who wants words? Who wants to read? 

The internet age is all about user driven material. What the people want, the people get. So if the mediocre majority wants fun more than knowledge, in a profiteering society, that’s what they’ll get. For companies fooling people into buying without thinking, the lesser people think, the better it is. They’ll sponsor the fun, if that’s what it takes! (didn’t sleazy TV shows take over your TV already?)

The funny thing is, even 50% of those still reading this are probably expecting a #, bookmark, animation or some kind of 'share' or 'read later' tag on this. (did you think of moving your cursor on the highlight? Most would.) That’s how hasty we’ve become. Surprisingly, it takes actual effort to resist! And honestly, I’ve grown to respect those who can. And it’s for a reason. For instance, talk to a person who reads, or watches documentaries, or backpacks. You’ll see that these are people who take their time, actively pursue their interest, and in return know more than what just dazzles on the surface. Just by the way, if you are still here, you are probably one of them. Respect.

People like you. That’s what this ad is about. People who refuse to be dumbed down into temptation by just a pseudo-intelligent line and a funky visual. People who are willing to actually pay interest to what catches their attention. People who actually realize the difference between the two. It is people like you who will keep long copy alive in advertising, even after it is dead (to the masses). For no matter how heuristic driven society may get or glitzy advertising might become… there will always be people like you. People who need honest persuasion. People who appreciate the finer crafts of life. People who are willing to resist, read and think. And that’s what really matters.

So, YES, all the evidence around contemporary society does indeed prove it – right on the surface -
Long Copy in Advertising is indeed DEAD.

Pushkaraj Shirke
Creative Group Head - Copywriter   Draft FCB+Ulka

PS: If you skipped directly to the last line, as most are likely to - save yourself the mockery. DON’T share this.

Heineken: The Entrance

One of the most entertainingly shot, smooth styled ENTRANCE SEQUENCES ever. Reminded me of VAN WILDER. The music in this one is just a perfect topping on the cake! (featuring the song 'The Golden Age' by The Asteroids Galaxy Tour) absolutely splendid!

all views expressed belong to an opinionated dickhead called Pushkaraj Shirke. If you have differing views, feel free to share them or visit

Thursday, July 7, 2011

Sony Bravia HD: Make Believe (SONY EYE CANDY)

Who needs an idea when you have visuals so stunning?!!?!!?!!

all views expressed belong to an opinionated dickhead called Pushkaraj Shirke. If you have differing views, feel free to share them or visit

Tuesday, July 5, 2011

TRUE LOVE : the greatest concept ever sold.

the one thing the whole world is in search of. The most powerful thing in the world.
The magical kiss of true love that freed snow-white from her curse. The magical kiss of true love by the beauty made the beast the prince again. Cinderella found her 'happily ever after' when the prince realised that she is his TRUE LOVE.
Oh! The POWER of true love - so magical, so beautiful and so...... so unreal!
- YES that's correct. UNREAL. Let's focus on that for a change.

The minute we mention 'true love' people's mind's conjure up images of romeo and juliet, disney prince and princesses, folklore legends and romantic books and movies.

You switch on the television and there are sagas of LOVE. Reality shows about 'love'. Full-day news broadcasts about fairytale romances and stately marriages of full of 'true love'.
You turn on the radio and 80% of the songs played are those that romance the concept of love.
You log on to the internet and if you are single, you are bombarded by singles sites and the prospects of finding true love. You even find pseudo psychics that tell you that what your life lacks is TRUE LOVE and you could find it if you wore a 300$ power ring or some crap like that.
if you are in a relationship - you are bombarded with info about how you could express your true love. Diamond rings and honeymoon vacations and special couple massage spas and a million other bombs in your wallet.

If you have studied advertising, you would know that FREE and SEX are the two most powerful words in advertising - they can sell almost anything. If you look deeper into advertising, you'll realize that TRUE LOVE is the one concept that actually most effectively sells anything! No matter how expensive.
Why? Because the concept of TRUE LOVE is actually an exagerration of what is clinacally reffered to as passionate love which is essentially an EMOTIONAL DRUG - clinically proven to have effects at par with cocaine. And people will do anything to get it.

You are selling a car? shoot a commercial with a romantic couple in an exotic romantic destination.
You are selling a biscuit? make your product what a very romantic couple shares between them.
You are selling a pressure cooker? for god's sake make it the PERFECT gift a PERFECT husband buys for his PERFECT wife!
Reality check - life isn't the idealized 'perfect'.

What advertising, marketing or any kind of selling (yes religion included) relies on is YOUR INSECURITIES.
Tap into an insecurity, and you can make anyone do anything.
The Pornography industry acknowledges it openly:
"our business runs due to nerds and geeks and people who'll never really date anyone nearly as gorgeous or kinky in their lives. We sell them the fantasy they'll never have. and that's business."- AVN Pornography awards show
btw, just so you know, legal or not, pornography is one of the largest and continually growing industries in the world.

Ever wonder why do most people turn towards religions that have a concept of rebirth or eternal life? coz it quenches their fears of death and helps them make meaning out of life - which they have seen is not always fair. So religion tells them - don't worry - the people who wont get justice here, will get it in the after life!

Tap an insecurity. Built a concept that soothes it. And make it available.
Then, make it THE ETERNAL TRUTH. and prove everything else bad/wrong.
That's how concepts are sold. THAT IS HOW 'CONCEPTS replace REALITY'.


Before we go anywhere, let us explore the foundations of the concept of TRUE LOVE:
cave paintings show hunting.
no 'true love'. wonder why?
From bisexual, multi-gamous, multi-androus, polyamorous animals we evolved into humans! yaaay! great! then settlements were formed.
Is that where true love and monogamy came in?

hell no - most settlements were 'bohemic' in nature. and the weaker sex often became a social property of the stronger sex. naaah! dosent sound like true love... does it? damn!
no cave art about true love either!

Lets move on. Settlements soon gave way to civillizations. is this where true love happened?
partially, yes.
Roman, Incan or Indian, no matter which civillization you take, you'll see that marriages were mostly for social benefit. Marriages to join kingdoms. marriages to unite tribes. marriages to appease those in power.
And then came literature! bammmmmm!
those who could write, wrote for the rich. the rich in turn propagated these tales. the rich managed to turn their own stories into legends of LOVE and ROMANCE and filled them with all things nice.
Caesar Cleopatra. Salim Anarkali. Prince and Princesses. Kings and Queens.
Despite being full of ornate lies and disguised truths and convenient endings, these stories became legend. Modern day advertising and PR professionals would call it paid publicity. The romances you read about in the paper about actors and actresses? Committed love and Made for each other. Yes, its the same. all bullshit.
say hello to the roman acceptance of humans as sexual beings.
a concept once celebrated in their art - as in Khajuraho, India.
Even though roman and indian societyback then  in general was pretty much about social economics, orgies and multiple marriages, romance as a 'concept' of exclusivity began to thrive thanks to the favour it received from royalty.

How about Romeo and Juliet?
Hello? that's about royalty too.
People wanted an escape from their mediocre lives and literature and drama provided that.

Literature and drama about stories of TRUE LOVE provided people the escape they needed from their mediocre lives of lies and unfullfilled dreams and harsh realities. True love became the morphine to their pains.And THAT's where people realized the true power of TRUE LOVE - "damn! this shit sells!".
Since then, book after book, play after play, every mode of mass entertainment revolved around TRUE LOVE. to such an extent that it even began influencing the greatest business in the world - RELIGION.
this story, we all hear of
- radha and krishna.
the eternal romance.

We all hear about Krishna and Radha. But do we hear of Lord Krishna making love to a horde of milkmaids (at the same time, yes) as depicted in the mattancherry palace?

where did monogamy become a part of TRUE LOVE? hello? did i miss something? of course yes - the selling power of the concept of TRUE LOVE!
Where did the stories about Lord Krishna having 8 wives go?
and actually, its 1001  wives. but this you won't often hear about.
In storytelling - it is much easier to focus on just two characters and romance the universe around them rather than focus on a multitude of characters. Fewer characters make better stories and more memorable characters and therefore it became the norm. Plus, it also soothes another insecurity of human kind - the fear of loneliness and the promise of eternal accompaniment. "till death do us part" is born out of this insecurity. Why, Indian Rituals this even further - by taking 'marriage' even beyond the life - into 7 lives!
[Btw - just so that i should mention - krishna had a 1001 wives. But that ain't celebrated or understood anymore. This is SILENCED by a million self appointed MORAL POLICE BODIES. To such an extent that in India itself you are not allowed to take pictures within the mattancherry palace where these illustrations exist.]

Let's leave myths, religion, folklore and legend. let's step more into modern day.
But just for the sake of being more specific, lets focus on one segment - INDIA.
A country soon to have the largest population in the world - a country that fucks like wild rabbits and yet has rules about love and marriage that outdate half the planet.

If there is one mode of mass media that has the largest influence on people in India, its movies.
So let's take a trip into Bollywood - the indian hindi film industry.
quick quiz:
you have a minute to answer.

Even if you are a hard core movie freak, the chances are you wouldnt be able to name more than one.
For the past two years, i have been speaking to producers and production houses in bollywood. And from all the interactions, there seems to be a consensus that ROMANCE and ROMANTIC COMEDIES SELL.
Why, YRF - one of india's largest film production studios has been a churning mill of only love stories and love triangles for the past 30 years!

Surprised? you shouldnt be. Look at the demographic they are addressing.
Who goes to theatres?
Couples looking for a romantic date. Desperate guys trying to get their woman feel mushy and give-in. Get lucky maybe. College crowds - whose do all and end all of life is overloaded with managing their flaring hormones.
that's 80% of your film viewing audience. NOW - what would these people want to watch?
Action - well guys maybe. a few girls. Comedy - why not! lets have some fun! Romance? WHY NOT!!!!!
Gets your partner mushy - check.
Maintains and propagates the illusion of love on which your relationship is based - check.
Does not distort the constructs your mind has made over a lifetime - check!
done deal.
so, what will bollywood make?  - MORE ROM-COMS! MORE ROMANCES!
the cycle is an unending one.

the best example of the overpowering NEED for romance is the RIP-OFF tollywood and bollywood performed on MEMENTO - they took a pure psychological thriller - turned it into one big, warped, panzy love story and it became the biggest hit of the year!

Media propagates romance and the concept of true love - people fall for it - weave their lives around it - want to adhere to it even when it starts falling apart. kind of reminiscent of that age old proverb -
"small lies need have bigger wings to cover them."
and this little butterfly called TRUE LOVE has turned into an all destructive dragon!

films display true love - media propagates true love - brands sell on true love - people desperate with insecurities live on these illusions - illusion soon turn to realities - and even when the realities are shattered, people continue to hold on to them.... why, coz their entire life now revolves on believing that its TRUE!
[pretty much like the man who buys a 5000 rupee TV set for 10,000 rupees - with a lot of sacrifices at his end. When others buy it for 5,000, he knows he's been duped. BUT he'll keep on justifying his purchase with a million self proclaimed reasons despite all evidence against it. But he wont accept that he's been duped - coz accepting that would shatter the illusion that he has so painfully created to keep him sane.]

A copied Indian REALITY show is based on the human tendency to  be sexually unfaithful. They catch 'CHEATERS' by making temptation available to them. And when they do cheat by giving in to temptation, they are 'caught'.
BUT it presents it in a light that this giving in to temptation, is UNNATURAL. (which is bullshit)
Yes, Commitment exists and yes, Cheating is bad, and wrong. but what is REALLY wrong and unnatural is forced fidelity/commitment. but that is not shown. because THAT, wont sell.

What you see in a TV show is what a channel wants to show you. Channels want to show whatever will increase its ratings and therefore get it more advertising selling space. not the TRUTH - why? coz nobody wants the TRUTH.
What do you think people want - a true documentary where nothing explodes? or an exciting, action packed film where everything explodes at the hint of a crash?

The whole concept of TRUE LOVE is like a huge comfort blanket bubble. People spend so much time, believing it, dreaming it and building up to it that when it finally does happen and wane away or even break - they are self blinded to the truth staring at them. They chose to believe in the illusion over the reality.


Love, is a valid emotion. 'true love' is a concept. and therein lies the difference.
When you love someone it is not the same as being 'in love' with someone. 'in love' is closer to the concept of 'true love'. Romanticised. Fictionalised. and SOLD to the masses.

Psychologically speaking, lets first segregate the fact from fiction.
What is popularised as 'true love' is actually what psychologists would refer to as PASSIONATE LOVE or INFATUATE LOVE. and that is actually just a PART of love.
People habituated to the widely propagated concept of 'TRUE LOVE' generally confuse love, liking and commitment to be one and the same thing - that is where they face disillusionment.

try understanding the sternberg's triangular theory of LOVE:

In a common scenario, you must have noticed that if the person who is 'in love' happens to find another person attractive or has sex with another - suddenly, the whole feeling of 'true love' vanishes! hows that? And this is more visible amongst the socially dominant sex.

This is partially and very notably because in most cases LOVE is reduced to just a matter of social principles and GENITAL SLAVERY.
Love is not regarded as an emotion, but as something dependant of social rules and popularised concepts of sexual commitment over true emotions.
But as steingberg's model correctly depicts - COMMITMENT is actually the most emotionless part of the construct of love. and most relationships in today's world are more about commitment, rather than love. and then people ask, where is the love. funny isnt it?

have a look at this venn diagram: it's desbribed in urban terms, but its a picture of reality. as is.

LOVE - SEX - FRIENDSHIP (LIKING) are three different circles that don't necessarily always overlap.

Romantic love - which is more like a drug - overpowering your senses as powerfully as cocaine (yes, its lab proven) is a physiological-emotional reaction.
It generates high levels of euphoria, fearlessness, and willingness to commit and oversee logic. BUT Love is something that naturally lasts somewhere between 18 months to three years.
And to an extent, the more you are exposed to each other, the faster it will wane off.

Is it possible to feel romantic / passionate love for more than one person at the same time?
YES. it is.

Does that mean committed relationships can last only up to a maximum of three years? don't jump to conclusions just yet. hold your horses.

Friendship/Liking - is a more long lasting emotion. Something that can last a lifetime. and therefore is much more important in a long lasting relationship that love itself at times. After the love fizzles out - you can or cannot, may or may not reignite it (yes you can). But FRIENDSHIP or LIKING an individual, lasts. maybe not for eternity or whatever, but way longer than love does.

So the whole concept of opposites attract, is pure romantic propaganda bullshit. A relationship between TRUE opposites would flicker away as fast as it burnt.

SEX - is a BIOLOGICAL NEED. just as love and friendship are psychological/social needs. Not only is it principally wrong to view them in the same balance - but it is also what makes abstinent people who disguise themselves in the guise of social power or religious godliness the most commonly known sexual predators. Coz it's unnatural! The true basic / carnal needs of human beings are FOOD, CLOTHING, SHELTER, SEX and BEING LOVED. (yes, sex and love are ACTUALLY unrelated though great when together.)
there is research (much cold-hearted as it maybe) to prove that the lack of either one of these can lead to death.
(btw - just so you know, human beings, just as every other animal on the planet are born potentially bisexual - it is common occurence for straight men convicted for long years, to turn gay in prisons and be perfectly straight again when out.)

As you would notice in the venn diagram - the most powerful relationships are those in which all three circles overlap - but it in no way suggests that THAT is the only way it can be.
it is perfectly natural to have friedns you love but dont have sex with.
you can have friends you have sex with but dont feel passionate love for.
you can fall in love with a friend/s and have sex with him/her/them. and its all still perfectly natural.

Polyamourous relationships have survived very well even in the modern day scenario - and very well too despite the social criticism. read the following excerpt from ADAM LEIS's study on polyamory:
"Can you have more than one boyfriend or girlfriend outside your marriage?" Well of course! It is very important to remember, though, that you must respect the wishes of your spouse. If they do not agree with a polyamorous, nonmogomous relationship, then perhaps you two should sit down and have a talk about what is best for each other.

Though it is importnat to note that people often use POLYAMORY or OPEN RELATIONSHIPS as a shield to be outright frivoulous and sexually irresponsible. That is NOT polyamory. Any kind of relationship that harms or disrespects the other person, is wrong. and in the long run, unhealthy at various levels.

In short, the point here is that even if polyamory is or isnt your cup of tea, the overhyped concept of sexual exclusivity, is nothing but disguised genital slavery. and that Love, is not the same as sex or liking. or vice versa.

Pop questions: 
try to think deeply, put yourself in these shoes and answer these questions...
What would you do if the person you really loved and wanted to see happy would be better off being in a relationship with someone else? 

If you cannot sexually satisfy the person you love and vice versa - but you both still totally love each other. and are happiest with each other. What would you do?

What if the person you love also loves someone else too and has sex with that person?

What if the person you love loves someone else too but does not have sex with that person?

These are open ended question. i'm not looking for an answer. and there's no right or wrong. just be honest to yourself and answer them. these are just to make you think. think about it.

Love, honestly, is everywhere. It is an emotion.
it doesn't really come with conditions and social constraints.

the expectations we burden the emotion with come from our own social constructs and popularised concepts propagated by the media. Don't give in to that.

Love the people you love. Don't try to fit them into the little boxes of expectations that you have been fooled into calling TRUE LOVE.
What truly matters in a relationship with any person you like - whether romantic or not, is honesty and respect for that person and their needs. Passionate Love and Sex, if there, are the cherries on the cake. Enjoy them. from time to time. they are beautiful! BUT, never mistake the CHERRY for the entire cake - therein will lie the ache called dissapointment.
AND if you STILL want to be quixotic and chase a unicorn called 'true love' in a fairyland of rainbows, well, there's not much i can say - just be careful and don't be conned. there are a million people out there trying to sucker you.

Keep your head on your shoulders, your genitalia well protected, and your heart where it should be.

Pushkaraj Shirke

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