Thursday, July 28, 2011

Coca Cola - Reasons to believe

i don't believe any claim that coca cola makes. i still believe that it is a blood sucking corporation.

BUT this ad is beautiful in its act of selling 'hope'. the drug the world needs most.
An optimism laced piece of brilliance, this simply made film with a chorus sung song is a masterpiece. The simple text overlays communicating the simplified statistics of optimism is a pure example of how beautiful and powerful a simplicity can be - in thought, in execution and in the way we think about things.

all views expressed belong to an opinionated dickhead called Pushkaraj Shirke. If you have differing views, feel free to share them or visit

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