# The sales of Zandu balm shot up after it was mentioned in a song in the movie Dabangg.
# many games employ brand-name products such as guns and cars as status symbols within the game. Examples of this include cars by Lexus, Lamborghini, and Ducati in Atari's Test Drive Unlimited and guns such as the Colt M1911, MAC-11, AK-47, and M16 from the Grand Theft Auto series.
Unless you FUNC your brand in this space, you can't really expect anything much. you cant just expect people to spend on your brand or even believe in it in the first place just coz you are telling them to. you need to convieniently persuade them. you need to ask yourself:Is your brand entertaining the consumer?
is your brand involving the consumer?
Is your advertising something the consumer is ready to be with?
Is your brand serving/helping the consumer in any way?
If your brand communication is adding to a consumer experience, it is most likely to be accepted and internalised.
the simplest way to put this whole nw trend into a nutshell would be :
"ask not what the consumer can do for your brand,
but what your brand can do for the consumer!"- Pushkaraj Shirke
PS: when it comes to INMOVIE branding, just don't over do it - like BUD Light points out in this hilarious commercial: