SPORTS = SEXthere's nothing more charging and inspiring in a true to life way than a well made sports film. and in advertising, that rule just gets a power packed compression. what you get is sheer cinematic excellence within a span of a minute or less. and almost always, they are not just a piece of great execution - they are based on ONE POWERFUL THOUGHT that makes that difference.
amongst the 2 giants of sports - nike and adidas, its obvious that adidas gets into the sport and the life of it, while NIKE, plays on the ATTITUDE of it. NIKE plays on the immediate psyche and therefore has more commercials that make you go ahead and JUST DO IT. BOOM!
compiled here are some of my favourite Nike commercials across the decades of advertising.
check em out:
NIKE: MY BETTER IS BETTER THAN YOUR BETTER
everytime i see this film, it pumps me up. the music grips. the visuals cue performance. and the moment you let it sink in, you know you want to run that extra lap at the gym when you hit it!
NIKE: NO EXCUSES
for everyday at the gym or training people have a million excuses. this one ad, though not too famous, just knocked sense right into the matter! poww!
everytime im looking for an excuse to skip training, i just watch this!
NIKE AIR: A LITTLE LESS HURT
no words necessary. it's the truth about winning.
arguably one of nike's most culturally influential commercials ever and therefore nike's best. what is beyond argument is the fact that the commercial does speak to you. no wait, it SINGS to you!
this was one ad where NIKE treaded onto the adidas space of the internal attitude of a sports person - a life truth. still love it though, for these words, are a million dollar truth.
NIKE: JUST DO IT (recent)
its intresting in the way its adapted to the modern ideas of sport and fitness purely in terms of execution. if you go back to the 1988 commercial of NIKE, you'll see exactly the same idea - with ideas relevant to that time! the point is, it keeps the idea, keeps the pace - and rocks it too!
and finally.... NIKE: JUST DO IT (the original)
this is where the journey really began. just a clip of the moment before the action begins.. to JUST DO IT.
all views expressed belong to an opinionated dickhead called Pushkaraj Shirke. If you have differing views, feel free to share them or visit http://www.go-fuck-yourself.com/